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“Out of doors” Brand Of Leisure Demand

In the domestic sporting items inside, “outdoor” merchandise industry is only a small part. In keeping with an authoritative division statistics, the domestic “outside” just one thousandth of the complete sporting goods market. In Europe and even South Korea and Japan or the United States, “Out of doors” accounted for 15% of the sports items 20%.

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Europe “Out of doors” is from the late 18th to the nineteenth century, the center value stage hid to escape the pressure of the city to the countryside to relax and develop. China is probably in 1995 in Shenzhen and Beijing began to implement this. By way of 10 years of improvement, the home “outdoor” sports activities in Beijing, Chengdu, Shenzhen, Changchun, Guangzhou, Kunming, Hangzhou, Guilin, Xi’an and even this small place, have had lots of of stores.

Now, in the worldwide and home Chinese language market, “out of doors” about a total of practically 200 manufacturers. However these brands to the market, especially in main purchasing malls set up particular counters to outlive, to only a few. Row was a few efficiency: Aosuo Ka, THENORTH FACE, Colombia, CONNA, Hidaka, Pathfinder, and many others..

Appears many individuals within the trade, resulting in quite a lot of reasons for this case, remove the product itself and the business working methods, the most vital level is that the “outdoor” slim definition.

In the current understanding of the home market, out of doors sports is the “challenge of life, problem nature, exploring the woods.” Natural floor, this view is slim, “outside” must be interpreted as: “our city opposed to a way of life, not just an journey and problem.” “Outdoor” is to relax, to Ning, to disperse the discharge of fatigue life and work stress.

In this respect, a variety of “out of doors” brand concept has begun to change, but USTONE (glorious Boston) is among the pioneers.

USTONE was born in the nineties of the last century in California, almost two years simply to enter the Chinese language market, China is dedicated to developing the market for outdoor clothes model. USTONE in the use of superior materials science and expertise in Europe and America under the premise of the product into the organic content material of the Chinese language native culture. USTONE pursuit of individuality embodied in the easy, Sensible expertise in the high quality style in life show. It is that this position, so that US Juan TONE to efficiently embark on a ski swimsuit for the concept of outside clothing weekends the road.

Brand in the eyes of home duty, within the “outside” turns the idea, we must combine a variety of media and channels to promote “outdoor” concept side of every day life an increasing number of land will “leisure” concept to join in, to dispel the normal picture of its folks’s minds, let extra individuals involved. Only hosa tshirt on this foundation, can higher the “Outdoor” The trade as a whole bigger, the market could be even richer. Comment Massive In Small Creator Box gaga has 1 articles on-line

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