Superstar philanthropist Salman Khan, and Manish Mandhana, Managing Director, Mandhana Industries Limited today announced the launch of the flagship eing Human?store in India. This 4,000 sqft flagship store, located at Linking Road, is in addition to the existing exclusive brand outlets in Mumbai (R-City, Ghatkopar and Phoenix Market City, Kurla), Ludhiana and Ahmedabad.
Mandhana Industries have entered into an exclusive worldwide licensing arrangement with Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute eing Human?fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation.
Six months ago, the eing Human?fashion line was successfully launched in the world fashion capital Paris, through the shop-in-shop concept across 100 stores. This was followed by a massive launch of a 120 stores across Middle-East through fashion and lifestyle retailers Splash and Iconic of Landmark group.
Commenting on the launch, Salman Khan, the Founder of eing Human?said, rom a T-shirt, Being Human has now grown into a full clothing line with its own stores. Itouched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.?/p>
Manish Mandhana, Managing Director, Mandhana Industries Limited added, ur offerings have received a fabulous response in the UAE and French markets. We are very excited to be associated with eing Human- The Salman Khan Foundation?and are all set to extend a unique lifestyle option to Indian and global consumers who are looking at contributing to their community in some way. ?/p>
The eing Human?brand uniquely combines fashion with a humanitarian cause, setting it apart from other fashion offerings. As an effort towards sustainability, organic cotton will also be used in the composition of our merchandise. The products on offer include high quality casual-wear created in line with latest global trends. Clothes for men include T-shirts, shirts, shorts, denims and chinos. Women can soon choose from an exciting range of t-shirts, shorts, denims, tops and dresses. The women and children lines will be launched in March.
In India, Mandhana Industries Limited retail products are available across 30 large-format outlets including Shoppers Stop, Lifestyle, Splash, Jadeblue amongst others and there are plans to add 30 more shop-in-shop selling points to their overall portfolio. Globally, Mandhana Industries Limited has around 300 selling points as on date and will add another 80 by March 2013.
About BEING HUMAN CLOTHING
Mandhana Industries is the global licensee for Being Human clothing. In a unique licensing arrangement with Being Human-The Salman Khan Foundation, Mandhana Industries has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive worldwide license to design, manufacture, retail and distribute Being Human clothing, Mandhana Industries offers to its customers, a world -class fashionable product coupled with the satisfaction of doing good.
Being Human clothing is available in France, Spain, Belgium, UAE, Egypt, Bahrain, Saudi Arabia, Oman, Kuwait, Jordan, Lebanon and Qatar. Being Human European distribution is set up in Bordeaux, France and is servicing around 120 selling points. With its first time participation in the trade fair who next in France it is already rated as the top 15 brands to look out for.
Mandhana Industries has envisioned Being Human Clothing as a global brand that encompasses within the best of Global fashion, quality and the satisfaction of getting attached to and contributing to humanity.